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Sun Auto Tire & Service Privacy Policy

as of June 1, 2025
 
Scope
This Privacy Policy describes how Sun Auto Tire & Service, including our affiliates, brands, agents, service providers, and other third parties acting on our behalf (“Sun Auto,” “we,” or “us”) collect, use, disclose, or otherwise process information that relates to individuals including those we interact with in our business relationships (“Personal Information”) in connection with visits to our retail locations, interactions with our websites such as www.sun.auto (“Sites”), any of our mobile applications (“Apps”), digital communications (such as emails), any other online services that link to this Privacy Policy, and any other activities between you and us (collectively, our “Services”).
 
For California residents, additional disclosures about the information we collect is available in our supplemental disclosure below. This includes California residents who work for Sun Auto or apply for a job with us, who should also review our Worker and Applicant Privacy Notice.

 
Table of Contents
 
Clicking on the links below will take you directly to the corresponding section of this Privacy Policy:
 

 

Personal Information We Collect & Process
 
Information You May Provide
We collect Personal Information that you may provide to us when interacting with us and using our Services. You may provide Personal Information when contacting us on behalf of yourself or an organization you are affiliated with, use any of our Services, enroll in a Loyalty Program, sign up for communications from us, or when you visit one of our retail locations.  The categories of Personal Information we may have collected in this context include:

  • Identifiers, such as your first and last name, email address, address, phone number, signature, and links to your social media accounts.
  • Location information, such as the retail location you visit to obtain our Services or as collected through our Sites or Apps such as the location of your mobile device or computer using geolocation and technology such as GPS, Wi-Fi, Bluetooth, or cell tower proximity.  For most mobile devices and computer systems, you can disable the collection of this information by using the device or web-browser settings.  If you have any questions about how to prevent your devices from disclosing their locations, we recommend you contact your mobile-device service provider, the device manufacturer, or your web-browser provider.  Some of our online Services and App technologies may not work properly without information about your location.
  • Vehicle information, such as the make and model of your car, or other information you choose to disclose when using our Services.
  • Commercial Information, we may collect Personal Information and details associated with the Services we have provided, including payment information, and if applicable and at your election, information related to our Loyalty Programs that may qualify you for discounts or other privileges. Any payments made via our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but we do receive information associated with your purchase (for example, if you made a purchase and how much you spent).
  • Financial Information, such as if you apply for financing through one of our partners.
  • Professional or employment-related information, such as if you reach out to partner with us or in connection with your fleet business.
  • Loyalty Programs, we may offer coupons, special offers, discounts, loyalty, or other promotional programs for interested customers. For example, if you enroll in one of our rewards programs (any, a “Loyalty Program”) we may offer discounts, promotional items, or coupons in connection with your purchases or other activities described in the Loyalty Program’s applicable terms and conditions (as applicable, “Program Terms”).
  • Sensitive Personal Information including precise geolocation, that you may provide or make available to us such as information about your location when using our emergency roadside assistance or if you enable such sharing to search for a nearby retail location on our
  • Any other information, you may voluntarily choose to provide (including through social media platforms or online review sites). Please note that any Personal Information that you post to a profile, blog, comment section, or forum on our Services or social media pages may be available to other users of those forums or, in some cases, made publicly available.

 
Information We May Generate or Collect Automatically

We may generate or collect automatically certain types of Personal Information when you interact with us and our Services. The categories of Personal Information we may collect in this context include:

 

  • Identifiers, such as information that uniquely identifies you or the device through which you interact with our Services, such as your name, e-mail address, username, cookie identifiers, mobile advertising identifiers, and other unique identifiers.
  • Device and Internet Browsing Information, including information about your browsing activity, IP address, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. We may also collect information about when and how you access and use our Sites or Apps, such as the date and time of your visit or use, the websites visited before and after visiting our Services, how you navigate and what you search for on our Sites or Apps, the pages visited on the Sites, the types of content you interact with, and the frequency and durations of your activities.
  • Audio, electronic, visual, or similar information, such as video recordings we may take at our retail locations or voice recordings when you call customer service.
  • Inferences drawn from other Personal Information we collect about you that may relate to your preferences or other matters.

 

We, our service providers, and certain third parties we work with may use cookies, pixel tags, or similar tracking technologies (“Tracking Technologies”) to gather the information described above when you use, access, or otherwise interact with our Services. Below we have described how we use Tracking Technologies. The “Managing Cookies and Other Tracking Technologies” section below describe your choices relating to our use of Tracking Technologies.

 

  • Cookies. Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.
  • Web Beacons, Clear GIF, Pixels Tag, and Script. These Tracking Technologies are small transparent image files or lines of code to record how you interact with our Services. For example, the use of these technologies may allow us to record that a user has visited a particular web page or clicked on a particular feature. We may also include these types of Tracking Technologies in e-mails to understand whether messages have been opened, acted on, or forwarded. These Tracking Technologies may also help us understand the success of our marketing campaigns, including whether you interacted with or were referred to us by advertisements on a third-party website.

 

To manage your Tracking Technology preferences, please click the “Cookie Settings” link in the footer of our Site.

 

  • Social Media Platforms. Our Services may contain social media buttons, including widgets such as the “share this” button or other interactive functions. These features may collect Personal Information such as your IP address and which page you are visiting on our Services. Your interactions with and on these platforms are governed by the privacy policy of the social media platform or network providing the button or other functionality.

 

  • Verification Providers. We may use third-party service providers across certain of our Site pages to mitigate abuse of our account-creation and log-in functionality to better secure our Services. In these cases, when you fill in certain forms, our verification provider may evaluate various information (e.g., IP address, how long the visitor has been on the app, mouse movements) to detect if the activity is from an automated program instead of a real-live human. We retain these data via our service provider for use in spam mitigation.

 

Information We Collect from Third-Party Sources

To operate our Services and provide you with the products and services we believe that may be of interest to you, we may receive your Personal Information from the following third parties:

 

  • Service providers, such as third parties with whom we work with including Apple and Safari. We may also engage survey providers to ask you about your experience.

 

  • Social media platforms, if you follow any of our brands on social media sites, for example, Facebook, Instagram, LinkedIn, TikTok or X. We may collect or disclose Personal Information when you communicate with us within the social media sites or use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our Sites (e.g., to log into an account, or to share inspiration, finds, and other content with your friends and followers on social media) or when you click “Share This” or “Like” buttons. We think it is important to point out that if you make a post on a social media site, such as on Facebook or
  • Instagram, or identify us in your social media feed by tagging us using a hashtag (#) or “at” (@), your Personal Information may be publicly available and is subject to the privacy policies of those social media sites. We recommend you review the privacy policies of any third-party sites you visit to understand the data collection and practices of those third parties.

 

  • Other third parties, depending on our relationship with you, which may include advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, and data brokers.

 

The types of Personal Information we may collect from these third-party sources include:

 

  • Identifiers, such as name, telephone number, postal or e-mail address, and social media identifiers.

 

  • User Content you post or make available online, such as your social media posts, reviews, or publications.

 

  • Internet or Other Electronic Network Activity Information, including your IP address and cookie identifiers from our cookie and tracker providers.

 
How We Use Personal Information

 

We use Personal Information for a variety of business and commercial purposes, including to conduct our business; provide you with the best products, services, and experiences possible; and for purposes that may be disclosed to you at the time you provide your Personal Information. We know transparency is important so below are some of the ways we use Personal Information.

 

Provide and Operate our Services

We use the Personal Information we collect for a variety of business purposes, including to provide our Services, conduct our business operations, and to customize your experiences with us. These business purposes may include:

 

  • Providing you with Services, experiences, or products you request.

 

  • Managing our relationship with you, including by providing you with customer support in conjunction with our Services, Sites, Apps, Loyalty Programs, and social media accounts, and conducting customer satisfaction and quality assurance surveys.

 

  • Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.

 

  • Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes.

 

  • Debugging to identify and repair errors that impair existing intended functionality.

 

  • Short-term, transient use, including, but not limited to, nonpersonalized advertising.

 

  • Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.

 

  • Providing advertising and marketing services.

 

  • Undertaking internal research for technological development and demonstration.

 

  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.

 

  • Communicate with you, including to respond or notify you, send you technical notices, updates, security alerts, and other administrative messages.

 

  • For any other legitimate business purpose unless otherwise prohibited by applicable law.

 

Legal, Fraud Prevention, and Safety Purposes

We may use Personal Information for legal, fraud prevention, or safety purposes, including to defend or protect us, you, our customers, or third parties, from harm or in legal proceedings; maintain the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; enforcement of our agreements and policies; address legal and regulatory compliance; prevent, identify, and investigate potential or actual illegal activity; or notify you of any other legal or safety issues.

 

With Your Consent

We may use your Personal Information with any purpose for which you have consented to at the time of collection.

 

How We Disclose Personal Information

 

We may disclose any of the Personal Information we collect to the third parties as described below. We may also disclose anonymous, de-identified, or aggregate information that cannot reasonably identify you with others for any purpose, as permitted by applicable law. We will maintain and use deidentified data without attempting to reidentify the deidentified data.

 

Service Providers

We may use other companies to perform functions on our behalf (collectively, “Service Providers”), such as operating and supporting the Services, analyzing data, or performing marketing or consulting services. Our Service Providers may include analytics companies and payment processors. These Service Providers may use your Personal Information only as directed or authorized by us or as authorized by applicable law and are prohibited from using or disclosing your information for any other purpose.

 

Advertising Networks

We work with third party companies, such as third-party advertisers, that support our: (1) advertising and marketing efforts, including to serve interest-based advertisements across the Internet; track and categorize your activity, interests and device(s) used over time on our Sites and Apps, and on third-party websites and mobile applications; and (2) research and analytics efforts, including to better understand how use our Sites and Apps to improve those technologies and optimize your experience and interactions.

 

Our third-party advertising or analytics partners may include, for example:

 

  • Google Analytics. For more information about how Google uses your Personal Information (including for its own purposes, e.g., for profiling or linking it to other data), please visit. To learn more about how to opt-out of Google Analytics’ use of your information, please click here.

 

  • Facebook Connect We use the Meta pixel on certain of our Sites which may also disclose information between our Services and Meta. For more information about Meta’s use of your Personal Information, please visit Facebook’s Data Policy. To learn more about how to opt-out of Facebook’s use of your information, please go to the Facebook ad preferences page while logged in to your Facebook account.

 

Social Media Platforms and Networks

We may disclose your Personal Information with social media platforms and networks such as Meta (previously known as Facebook), Twitter, and Instagram, when you choose to use certain features or tools available on our Services that enable you to connect to a social media account or to share content on social media.

 

Lenders and Other Merchants

We may provide your Personal Information to lenders and other merchants, including if you apply for financing or seek additional services and/or repairs that we are unable to provide.

 

Professional Advisors

We may disclose your Personal Information to professional advisors, such as lawyers, auditors, and insurers, where necessary in the course of the professional services that they render to us.

 

For Legal, Fraud Prevention, and Safety

We may disclose your Personal Information to government authorities and other third parties for the legal, fraud prevention, and safety purposes described above in the “How We Use Personal Information” section. In some jurisdictions, we may be required to publicly disclose information about sweepstakes and contest winners.

 

Business Transfers 

We may sell, transfer, or otherwise disclose some or all of our business or assets, including your Personal Information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.

 

Your Consent or Instruction 

We may disclose your Personal Information in situations where we have your consent or instruction to do so.

 

Retention of Personal Information

 

We retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. We may retain Personal Information to comply with our legal obligations, resolve disputes, enforce our agreements, to protect against fraudulent, deceptive, or illegal activity, or for another one of our business purposes.

 

Notice of Financial Incentive, including Loyalty Programs

 

We offer our customers Loyalty Programs that provide certain perks, such as discounts, points, benefits or other free offerings. We may also provide other programs from time to time such as sweepstakes, contest, or other similar promotional campaigns (collectively, the “Programs”). When you sign up for a Loyalty Program or one of these Programs, we typically ask you to provide your name and contact information (such as email address and/or telephone number). Because our Programs involve the collection of Personal Information, they might be interpreted as a “financial incentive” program under applicable law. Specifically, we may collect your identifiers and contact information. The value of your Personal Information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable Program, less the expense related to offering those products, services, and benefits to Program participants. These Programs are voluntary and allow us to grow our business and provide additional benefits to you. You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program rules. Please review the Program Terms for each Program.
 

Your Privacy Choices and Rights

 

Privacy Choices

The privacy choices you have about your Personal Information are determined by your specific circumstances, the context, and applicable law as described below.

 

Privacy Rights

Certain states provide individuals with rights pertaining to the privacy of their Personal Information. Depending on your state of residence, you may have the right to request the following:

 

  • Access Your Personal Information, which includes the right to: (1) confirm whether we are processing your Personal Information; (2) confirm the categories of your Personal Information that we process; (3) obtain a list of the specific third parties to whom we disclose your Personal Information and (4) obtain a copy of your Personal Information in a portable format.

 

  • Correct Your Personal Information. In some cases, we may provide self-service tools that enable you to do so.

 

  • Delete Your Personal Information. In some cases, we may have to deny your request to comply with our other legal obligations.

 

 

  • Revoke Consent. In instances where we rely exclusively on your permission to process your Personal Information, you may be able to revoke your consent. Please note that your withdrawal will only take effect for future processing and will not affect the lawfulness of processing before the withdrawal.